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If you want to build a billion-dollar brand like apple and coca-cola, change your marketing strategy. Coca-cola changes the design of their cans but sales stay strong how does coke achieve such a high brand loyalty level. Why a simple soft drink product could help coca cola to build a consistent international market and become the global brand that make many people around the world feel interested and excited. the coca cola company- branding strategies coca-cola is one of the most recognizable brands around the globe the history of coca-cola began over a century ago since 1886 today coca-cola sells products in over 300 countries world-wide, and has over 3,000 different beverages. What can the cola wars teach us about brand to describe the long-running struggle between coca-cola and pepsi for strategy+business is published by.
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Coca-cola has a new portfolio branding strategy will it work posted on march 24, 2015 by phil ryan brand strategy citing the goal to have more than 50% of sales eventually coming from their lower and no calorie versions, coca-cola great britain recently announced that they are rebranding their portfolio to better unify the coca-cola, coca. Strategic management of coca cola later coca cola followed another strategy it drives innovation by continuously building on its strong family of brands.
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